LEGiT is a fashion-forward, style-savvy brand for young female fashionistas who know where they’re going and want to stand out along the way. At the beginning of this year illustrator, Jade Klara, and Dani Loureiro were commissioned to illustrated a series of 8 large format posters for LEGiT clothing stores across South Africa. This artwork was then used across mutliple platforms as part of the Don’t Conform Campaign. The posters are a good example for fashion typography in use.

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