Today we got a letter from SNASK, the swedish design agency. As we love their ideas and the way they are working on things, with such great creativity and endless patience, we present to you their new creation.

They have been working with the City of Malmö on the festival Malmöfestivalen for 5 years, Scandinavia’s largest city festival. This year is the 30th anniversary and SNASK decided to do something bigger and better ever done before. And what would be nicer than making the biggest poster ever made and turn it into an entire physical area? Said and done this was done during the period of final idea presented in February followed by 4 months of execution. In the end of May it was built up by hand and photographed 30 meters up in the air. In mid August the poster/area will stand on the festival for people to interact with, sit on, jump on and sleep on. If you have the chance go there and have a view!

Source