Much has been written and said about the needs of our global economy. In fact: heated debates have and are still taking place about the dichotomy of global vs. local.
Here’s a take from Leong Darren Abriel designer from London and LP Fabra collective from Singapore on it all: when you set up a new hub to work with the rest of the world, it kind of makes sense to install a multinational team to do so. Not just a local setup running a global account, but a team that has got a clue about the world out there. They did just that and they invented a design tool to brand this team to communicate their mindset and vision – the world’s first multinational typeface.
We love the idea of making an multinational typeface to get to the power of each country and to underline the patriotism in everyone of us. Enjoy it!