Specialized in handlettering and branding Joel Felix is an extraordinary talented typographer who likes to question everything he does. Asking hisself how to comply the typography tasks big brands give him, he creates awesome artworks in his mind with these questions and gives every single piece a special own character. Hi last question on twitter for example was “What if All 32 NFL Team Logos Were Fat?” . It seems “What if” is the base for his whole creativity!

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