Today we got some news from our followers that yesterday, Midwest-based Upland Brewing Company unveiled some pretty exciting packaging changes. The goal of the new look was simple: to capture the quality, culture and spirit that make us unique. The hand-crafted nature of the beer is reflected in the extensive use of hand-lettered type and illustrations. We love it when a company creates a new packaging and is willing to have an ear on the designer creating all things as fantastic as Young & Laramore did here. So enjoy this packaging and get inspired!