Criminal Minds a promotional spot from AXN LatinAmerica. The main characters are a team of profilers from the FBI that search into the criminal minds to predicts their next move. The first script was made by Sony and the realization by Plenty with the help of Pablo Alfieri. The idea was to tattoo a man with the typographic phrases on his skin to create a tie between the ANALOGOUS and the DIGITAL. On one hand they hand painted the phrases with brushes to give them more expressiveness and realism. On the other hand they modeled the human been in 3D and we mapped the phases on him, specially on his face. We like the way they arranged the typography.