is the work from Kristin McIver the Australian artist based in Brooklyn NY, whose practice includes sculpture, painting and installation. Using materials such as neon, acrylic, her works explore the themes of desire and aspiration prevalent in our hyper-consumer culture. McIver aims to break down the illusions of commodity aesthetics.
Borrowing advertising’s very tools of seduction – emotive language, light, and hyper-gloss materials – her artworks mimic the seductive promotions of commoditised ideals before exposing the impact of perpetual consumer cycle on our culture and environment. By subverting the very notion of desire, McIver’s works expose the false realities imposed by urban indoctrination.
We love the way she creates new realities with the power of typography and arranged in an open space. The surrounding plays the same main role as the words describing the scene.