According to researchers, casino typographyis considered to be one of the biggest influential factors towards whether acasino will be successful or not.
Some brands have sunk or soared thanks tosomething as simple as the typography used in their signs.
What’s Special about It?
Although it may not seem like it having thecorrect typography in your casino is incredibly important.
To start off, it allows your brand to be
instantly recognisable to the public. In the same way people associate the
golden ‘M’ with McDonald’s or the swirling font on red cans with ‘Coke’, it’s
all about making brands instantly recognisable.
It even allows various brands to stand out
from others and in the competitive gambling market that is incredibly
important. For example, a lot of casino sites have their own unique approach to
style to ensure their particular brand stands out against the others.
The typography also lets consumers to
instantly gauge what kind of business you run, for example if it’s a serious
looking font then they know that you’re running a proper business. If it’s a
fun and flashy font they know that they can cut loose in a casino without
feeling pressured into wearing their best or behaving in one way.
On the subject of gauging the business,
having the right kind of font can also give patrons the impression that sites
or casinos are doing particularly well and have lots to offer.
For example, it creates the mind-set of, ‘if
they’re putting that much effort into a sign, what else are they putting so
much effort into?’
It can also create an air of success to a
brand that isn’t as successful and the reverse applies if the sign is tacky
How Do You Do It?
It’s relatively easy to come up with a
casino typography. To start off you need to take a step back and figure out
what is you’re trying to broadcast to your players, e.g. if you come to us this
is the type of thing you can find when you come here.
For example, with newbingosites.org you can
see happy people and bingo balls, which says that there are bingo related
things here and they will make you happy. It’s simple and instantly gives an impression
of the site’s content.
Your typography should also be attention
grabbing, in the case of physical casinos that’s managed through the use of
flashing bulbs on their signs to make people look. You can knock up a few
designs using some basic Photoshop photography and it shouldn’t take you more
than a few minutes to come up with a couple of designs or test out a few
So as you can see, when it comes to running
a casino, be it a physical location or a website, the typography is something
you should put a lot of thought into. If you manage to get it just right, you
should find that visitors should flock to your venue in no time at all!