As a creative company RE: from Sidney, Australia likes to recognise and reward their people on doing good work.

Introducing the Ballsies, their annual awards programme that recognises the boldest and bravest.

The inaugural campaign identity was very simple. Turn the logo (a colon) on its side, to represent – cough cough, nudge nudge – well, a pair of balls.

The campaign takes the terminology of their business, and presents it – in a borderline inappropriate manner – to express the various categories, and the desirability of a win.

We love this idea and like to represent it to you. Pushing his own busines and your workers is the best investigation you could do.